#WHYYOURHOSPITAL #NEEDSADISTRACTIONFREEWEBDESIGN.

8 ways to make it easier for patients to find what they’re looking for.

 Try reading a book while doing a crossword puzzle,” says Nicholas Carr, in his book, The Swallows: What the Internet is doing to our Brains. “That’s the intellectual environment of the Internet.”

Carr, a tech pundit and author, argues that our use of the Internet is creating neurological changes in the brain, affecting our ability to remember facts or pay attention long enough to fully understand what we read.

While many may disagree with Carr, the research he cites in his book has important implications for web usability. Among the findings:

• The more links there are in an article, the lower the comprehension of the reader. This may be because readers devote more of their attention to evaluating links and deciding whether to click them.
• Readers of hypertext click through pages rather than reading them carefully. Worse, readers of hypertext could not remember what they had read or not read.
• People watching a CNN news spot retained far more information without the headlines scrolling at the bottom of the screen.
• Users click instead of reading and finding answers. Study participants who searched for answers to questions in print did better than those searching for answers on web pages.

Does your website distract and overtax your readers? Are your messages too long and complex? Can your visitors find the information they need quickly? How do you engage users who are “clicking instead of concentrating”?

• Keep in mind that “less is often more” on the web. Eliminate distracting site features such as flash animation or scrolling text.
• Make copy easy to scan with subheads and bullets.
• Use site navigation to break your information into shorter pages.
• Make hyperlinks more descriptive. Don’t tell readers to “Read more”; tell them what they will read if they click.
• Write website copy in a conversational, less formal tone.
• Get to the point in the first words. Don’t expect readers to read a long introductory paragraph.
• Use adjectives, hyperbole, “corporate speak,” and jargon sparingly.
• Consider using video to communicate more complex information.

Learn more about distraction-free web design. Contact Affynity Web Solutions

#THEIDEAS FOR YOUR #NEXTCORPORATEVIDEO BY David Spark.

The words “corporate video” rarely spur excitement. When you ask someone to watch your corporate video, they usually think, “Do I have to?”
Corporate videos have a bad rap, and rightfully so. Most of them are horrible.
They’re often full of platitudes and devoid of information. It seems the wishy-washy feel of so many corporate videos is the result of the legal department. Legal is afraid to make any claim about anything, and therefore says nothing at all. In a “two steps forward, two steps back” case, you would be just as successful producing nothing at all.
The reason so many corporate videos are poor is because communicators don’t realize they have options and don’t have to make a boring video.
To raise the bar, I offer up the following creative recommendations for your next video. This is just an initial list; add some suggestions of your own.
Corporate culture/recruiting videos
1. “Funny company story” video
No one ever experiences something the same way as someone else. Pick a few employees to tell the story of the funniest thing that happened in the office. (It could also be a customer story.)
Sequester three people and have them tell the same story. Pepper them with questions that will lead to other interviewees, such as, “What do you think Steve would say about this incident?” If your culture allows it, create a dramatization of the incident to include in the video.
2. “Why we love our jobs” video
Do one-on-one interviews with employees and ask them why they love their jobs. Get them to talk about the specifics of their jobs and the work they do. Avoid a lot of “it’s the people” answers. Ask them why they’re proud to have their jobs, and what makes their jobs fantastic.
3. “Day in the life” video
Pick your most interesting and camera-friendly employee, and film one of his workdays. Follow him everywhere and have him narrate the entire day. Tell him to be specific about what he’s working on and the challenges he’s trying to complete. Start and end at home.
This well-produced video from the Adobe Careers page is a combination of styles two and three. It’s trying to be everything to everyone by showing profiles from multiple people in different careers in different locations.
The video is long—about 14 minutes. It looks like it was expensive to produce and, as a result, Adobe probably wants this video on the site for a long time. Because Adobe wants this video to be evergreen, no one provides any details on specific projects.
The problem with this technique is that the video is so broad that it ends up not saying anything. The video is peppered with hackneyed phrases such as, “people are approachable,” “family atmosphere,” “good work-life balance,” “we’re making leaps and strides every day,” “my job is challenging, but a whole lot of fun” and “I like to solve a real world issue that’s a burning issue for the customer.”
It pains me to hate this video because Adobe is awesome and the quality of the video is good, but the messages couldn’t be more tepid.
4. “Award-winning employee” video
Every time an employee wins an industry award—or even an employee of the month award—interview her about what she did to win it. Interview others as to why they think that employee deserved the award. This has greater impact than just seeing a series of awards on a shelf.
5. “Tell me about your job” video
After someone has been at his job for at least six months, do a one-on-one interview with him describing all the details of his job. Have him be as realistic as possible and describe the good and bad parts of the job.
This is a far simpler style of video to shoot and produce than the day-in-the-life video. Use it for future recruiting efforts. When the person leaves or an identical position opens up, post the video along with the job listing.
Conference videos
6. “What are you going to do tomorrow?” video
The point of any conference is to inspire some level of action. We all get inspired in different ways. Maybe you saw a new product you have to start using, or learned something at a talk. Most of all, we hope to meet someone with whom we’d like to do business. Whatever it is, that’s the core of the success of your conference.
Ask people, “When you leave this conference, what are you going to do tomorrow?” Ask someone what she learned and what, when she gets back to the office, she will tell everyone they “have to do right now.”
Get a lot of people to answer that question, and compile their answers in a short video. Now you have a sales piece with multiple reasons why people should attend your next conference.
7. “End-of-show report” video
For those who couldn’t attend the conference, provide a five-minute summary of the entire event. Here’s an example of one I produced for the RSA Conference.

#THECOMMUNICATORPATIENTDOCTOR #WALKINTOABAR By Jen Roberts.

This might be the first time the terms stand-up comedy and crisis management have been used in the same sentence. If you think about it, though, the way a comedian deals with a heckler can teach us health care marketers a lot about how to handle a crisis.
In marketing, a crisis can be defined as any event that can, within a short period of time, harm your organization, its people, its facilities, its finances or its reputation. In comedy, a heckler is defined as a loud, annoying audience member who can harm your act, your career and your chance for a basic-cable sitcom. The principles for dealing with both are similar.
Don’t panic. Just like a club audience, a hospital’s internal and external customers can sense fear. Panicky comedians have been known to hurl offensive epitaphs or even leap into the audience—always with poor results. Hospital administrators who lash out without thinking don’t fare any better.
Be prepared. Stand-ups don’t know when a heckler will strike, but they recognize when they are most likely to show up (dollar beer night) and prepare accordingly. This allows them to respond immediately, often with the old reliable line, “Yeah, I remember my first beer.” Likewise, have health care marketers identify in advance issues and events that have the potential to attract negative media attention (a controversial decision or abrupt resignation) and have an issue management or crisis communication plan in place.
Identify the threat. A comedian must quickly evaluate not just the threat of the heckler to his performance, but deliver an appropriate response. For instance, if the heckler is simply an over served loudmouth, the comedian can put them down forcefully knowing the audience will support them. On the other hand, if the culprit is a cute child who innocently cries out “I’m bored,” the matter requires a bit more diplomacy. In a health care setting, if the issue involves a complaint that is clearly unjustified, the response can be direct and emphatic; whereas if it comes from a respected community leader, the response must be more measured.
Control the message. Stand-ups know they take a big risk if they get into a back-and-forth with an unfriendly audience member because they are, in effect, sharing the stage. That’s how budding comedy careers end. In a crisis, hospitals also need to be careful to whom they “lend the mic” to lest they lose control of the message.
Reassure your fans. Veteran comedians know that as long as they give their loyal fans what they want and expect, even the biggest scandal will blow over. When a public relations crisis occurs for a hospital, it is essential to put out a reassuring, positive message to employees, partners, volunteers, physicians and patients.
Turn it around. Some comedians relish hecklers because, by turning the joke on the offender, they “win the crowd.” In a similar way, responding to a crisis effectively can demonstrate positive leadership and organizational transparency.
Get back to business. Once the crisis is handled, the comedian moves on and gets back to his jokes, and the health care provider gets back to its core business—caring for patients.
Learn from the experience. The longer a comedian works, the better they get at handling hecklers. Health care marketers, if they are smart, also learn from each crisis, making it easier to handle them in the future.
Coincidentally, humor can be a powerful tool in crisis management. Used appropriately, it can lighten the mood and/or make a point more effective. Used incorrectly, it can create a bigger crisis. Like medicine, comedy is best left to the professionals.
A version of this story first appeared in The Roberts Group blog.

#THEWORDS THAT ARE #DIFFICULTTOSPELL.

I’ve been writing professionally for more than 15 years (starting when I was 10 years old, of course), but I still struggle with certain basic aspects of putting words into Word. I still edit while I write. I don’t take breaks when I need to. I sometimes get too hung up on following the style guide.

This week, I’ve been struggling with spelling. There are certain words that I always look up in the dictionary. No matter how many times I write them, I can’t remember how to spell them. Maybe I should try writing these 10 times each:

1. acquiesce
2. aficionado
3. contemporaneously
4. desiccation
5. diarrhea
6. egalitarian
7. finesse
8. fortuitous
9. gallivant
10. glycerin
11. handkerchief
12. heinous
13. hindrance
14. hors d'oeuvre
15. idiosyncrasy
16. inoculate
17. initiative
18. maneuver
19. millennial
20. minuscule
21. paraphernalia
22. pastime
23. prerogative
24. renege
25. subterfuge

PR Daily readers, what are words that give you grief every time you try to write them out? 

#THEBLOGGINGSTRATEGY AT #THENEWYORKTIMES.

The newspaper's deputy managing editor discusses what's in store for blogs at the Times .

The newspaper's deputy managing editor discusses what's in store for blogs at the Times
At The New York Times, blogs aren’t  overtaking traditional news, nor are they threatening to put the paper’s print  edition out of business, says Deputy Managing Editor Jonathan Landman.
“Blogging is just a  technology—it’s not a spiritual thing,” says Landman. “It allows us to deliver  news in a certain way, and it allows engagement with the readers.”
So, Times editors aren’t viewing blogs as some magical device that  turns newsgathering on its head. Nevertheless, the paper has responded to the  social media revolution by creating about two dozen blogs on everything from  politics to wine.
   
While many media outlets use blogs to offer a looser, more informal style of  news reporting, Landman points out that Times blogs vary widely in  style, depending on the subject matter and the audience.
 
What Times editors like about blogs, he explains, “is that they can be  adapted to many different purposes. For instance, we have ‘Diner’s Journal’ [written by restaurant critic Frank Bruni], which has short essays every few  days—whereas, our World Cup blog  was very different because it was live.”
The World Cup blog, which ran over  the summer, featured minute-by-minute posts as play progressed. Bruni’s blog,  on the other hand, reads more like a series of short articles.
   
Likewise, the frequency of posts varies depending on the subject matter and the  style of the blogger. Blogs about business or politics tend to have several  posts each day, while feature-oriented bloggers might only post a few times a  week.
 
It’s hard to say who’s reading the blogs versus who’s reading the Times Online  (or the print edition), and whether the blogs are attracting a new audience to  the paper and its online properties.
“We don’t have precise audience  information, but we can pick up anecdotal evidence by looking at the comments  section of the blogs,” says Landman.
Readers of Bruni’s “Diner’s  Journal” appear to be serious foodies who most likely are also readers of the  paper’s print edition. On the other hand, the temporary World Cup blog drew a  temporary audience of sports fanatics.
   
That impermanent blog for the World Cup proved to be the most popular blog to  date from an audience standpoint, Landman says.
However, as far as permanent  blogs, “DealBook,” which chronicles financial happenings including IPOs and  mergers and acquisitions, claims the biggest audience.
   
For those who wonder how journalists split their time between their “regular”  assignments and their blogs, Landman explains that at the Times, the blogs  generally work in tandem with other print or online assignments.
 
What’s in the future for Times blogs?
Landman says readers can expect to  see growth in all subject areas, but during election seasons blogs on politics  will probably crop up with more frequency.
Here’s a list of Times  news-oriented blogs (most home pages for blogs contain e-mail links for  contacts):
The Caucus: A look ahead at the 2008 elections, as well as November 2006  midterm elections. Kate Phillips is the key blogger, although other Times  political writers weigh in.
DealBook: Edited by Andrew Ross Sorkin, DealBook covers breaking news  on the world of finance, and frequently links to outside news sources such as  the Associated Press.
 
Pogue’s Posts: David Pogue, who writes a weekly technology column for the Times, posts every couple of days on personal technology news.
Diner’s Journal: Restaurant critic Frank Bruni augments his weekly reviews with  postings on dining trends and such diverse topics as how he keeps his weight  down.
The Empire Zone: This blog covers politics in New York,  New Jersey and Connecticut, and is written by several  writers on the local politics beat.
The Public Editor’s Journal: Byron Calame, the paper’s readers’ representative, blogs  about complaints regarding Times coverage, and how news decisions are  made.
Screens: Times TV critic  Virginia Heffernan writes about Web video and how it’s changing the worlds of  news, business and entertainment.
   
These “Times Select” blogs are available only to  subscribers of this enhanced news service:
Domestic Disturbances: Author Judith Warner covers “modern parenting” and posts  every Friday.
On the Ground: Pulitzer prize-winner Nicholas D. Kristof, an op-ed  columnist for the Times, blogs about international and humanitarian  issues.
Notions on High and Low Finance: Chief financial correspondent Floyd Norris covers finance  and economics.

Living Design: Allison Arieff, the former editor of Dwell magazine, blogs on “design in daily  life,” including architecture and product design. 

#THEMETHODSOFCIVICENGAGEMENT TO #BOOSTYOURPRPLANNING By Lauren Tennet.

Hidden in the recesses of almost every PR plan is a teeny-weeny line dedicated to “interacting with the government.”

Most of the time, we’re all pretty vague about including government in our strategies, leaving most interactions to spur-of-the-moment, hop-on-the-train-and-ride campaigns. Unless we become aware of a cause or initiative that we just have to support, we tend to focus on wooing key buying audiences and targeted media outlets. Because really, what can public institutions do to help our bottom line?

I can tell you that the government can contribute a whole lot.

Incorporating these three civic engagement ideas into your PR planning process can elevate your brand, help you reach new audiences, and provide a slew of resources you never knew existed.

1. Form relationships with local officials.

From council members to commissioners to public liaisons, you should engage every person who is relevant to your mission or programming. Email them, meet them at public events, or invite them to coffee. They’re people just like you, people who want businesses to succeed and communities to thrive. If they’re elected officials, it’s part of their job to listen to your ideas and concerns. When you tell them about the partnership you’ve been dreaming of, we can bet they’ll get just as amped as you, and bring in a whole host of resources—money, staffing, and connections—to turn your thoughts into actions.

2. Advocate for causes you believe in.

Get behind a bullhorn, a public session podium, or a blog to tell the world what’s up. When you take a side, you open yourself up to a new set of supporters and potential customers who were waiting for someone else to say what they were thinking. Not only will you draw in new audiences through advocacy, you’ll also create more opportunities to get those retweets, media placements, and website hits you’ve wanted so badly for so long.

3. Utilize the city’s free resources.

Thanks to the Freedom of Information Act, our cities are bursting with information. City websites are required to show you everything: calendars, press releases, meeting minutes, public access shows, and agendas. Keep tabs on these channels for content that pertains to your business and your plans. You might find a program partner or an event for you to plug into. Beyond physical engagement, these community communications serve as the perfect channels for you to reach across demographic divides to geo-target customers you may have missed otherwise.

City government can be one heck of a collaborative partner on events and public programs, and their multitude of free communications platforms should have us all champing at the bit to work with them.

So, instead of leaving public institutions out of your big plans, we encourage you to jump onto your city’s website, scope out the scene, and get involved. 

#THETOPMONEYQUOTES OF #ALLTIME.

1. Too many people spend money they earned..to buy things they don’t want..to impress people that they don’t like. –Will Rogers
2. A wise person should have money in their head, but not in their heart. –Jonathan Swift
3. Wealth consists not in having great possessions, but in having few wants. –Epictetus
4. Money often costs too much. –Ralph Waldo Emerson
5. Everyday is a bank account, and time is our currency. No one is rich, no one is poor, we’ve got 24 hours each. –Christopher Rice
6. It’s how you deal with failure that determines how you achieve success. –David Feherty
7. Frugality includes all the other virtues. –Cicero
8. I love money. I love everything about it. I bought some pretty good stuff. Got me a $300 pair of socks. Got a fur sink. An electric dog polisher. A gasoline powered turtleneck sweater. And, of course, I bought some dumb stuff, too. –Steve Martin
9. An investment in knowledge pays the best interest. –Benjamin Franklin
10. I will tell you the secret to getting rich on Wall Street. You try to be greedy when others are fearful. And you try to be fearful when others are greedy. –Warren Buffett
11. Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery. –Charles Dickens
12. Opportunity is missed by most people because it is dressed in overalls and looks like work. –Thomas Edison
13. What we really want to do is what we are really meant to do. When we do what we are meant to do, money comes to us, doors open for us, we feel useful, and the work we do feels like play to us. –Julia Cameron
14. I never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for ten years. –Warren Buffett
15. A nickel ain’t worth a dime anymore. –Yogi Berra
16. Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one. –Benjamin Franklin
17. Many people take no care of their money till they come nearly to the end of it, and others do just the same with their time. –Johann Wolfgang von Goethe
18. Formal education will make you a living; self-education will make you a fortune. –Jim Rohn
19. Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver. –Ayn Rand
20. Financial peace isn’t the acquisition of stuff. It’s learning to live on less than you make, so you can give money back and have money to invest. You can’t win until you do this. –Dave Ramsey
21. It is not the man who has too little, but the man who craves more, that is poor. –Seneca
22. It’s not the employer who pays the wages. Employers only handle the money. It’s the customer who pays the wages. –Henry Ford
23. He who loses money, loses much; He who loses a friend, loses much more; He who loses faith, loses all. –Eleanor Roosevelt
24. Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. –Franklin D. Roosevelt
25. Empty pockets never held anyone back. Only empty heads and empty hearts can do that. –Norman Vincent Peale
26. It’s good to have money and the things that money can buy, but it’s good, too, to check up once in a while and make sure that you haven’t lost the things that money can’t buy. –George Lorimer
27. You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you. –Maya Angelou
28. Buy when everyone else is selling and hold until everyone else is buying. That’s not just a catchy slogan. It’s the very essence of successful investing. –J. Paul Getty
29. If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability. –Henry Ford
30. If all the economists were laid end to end, they’d never reach a conclusion. –George Bernard Shaw
31. How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case. –Robert G. Allen
32. I made my money the old-fashioned way. I was very nice to a wealthy relative right before he died. –Malcolm Forbes
33. Innovation distinguishes between a leader and a follower. –Steve Jobs
34. The real measure of your wealth is how much you’d be worth if you lost all your money. –Anonymous
35. Money is a terrible master but an excellent servant. –P.T. Barnum
36. Try to save something while your salary is small; it’s impossible to save after you begin to earn more. –Jack Benny
37. Wealth is the ability to fully experience life. –Henry David Thoreau
38. The individual investor should act consistently as an investor and not as a speculator. –Ben Graham
39. I’m a great believer in luck, and I find the harder I work the more I have of it. –Thomas Jefferson
40. You must gain control over your money or the lack of it will forever control you. –Dave Ramsey
41. Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas. –Paul Samuelson
42. Every time you borrow money, you’re robbing your future self. –Nathan W. Morris
43. Rich people have small TVs and big libraries, and poor people have small libraries and big TVs. –Zig Ziglar
44. Never spend your money before you have it. –Thomas Jefferson
45. The stock market is filled with individuals who know the price of everything, but the value of nothing. –Phillip Fisher
46. Wealth is not his that has it, but his that enjoys it. –Benjamin Franklin
47. It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for. –Robert Kiyosaki
48. I have not failed. I’ve just found 10,000 ways that won’t work. –Thomas A. Edison
49. If you don’t value your time, neither will others. Stop giving away your time and talents. Value what you know & start charging for it. –Kim Garst
50. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. –Steve Jobs
51. The habit of saving is itself an education; it fosters every virtue, teaches self-denial, cultivates the sense of order, trains to forethought, and so broadens the mind. –T.T. Munger
    
52. Don’t tell me what you value, show me your budget, and I’ll tell you what you value.” –Joe Biden
53. If you live for having it all, what you have is never enough. –Vicki Robin
54. Before you speak, listen. Before you write, think. Before you spend, earn. Before you invest, investigate. Before you criticize, wait. Before you pray, forgive. Before you quit, try. Before you retire, save. Before you die, give. –William A. Ward
55. We make a living by what we get, but we make a life by what we give. –Winston Churchill
56. Wealth after all is a relative thing since he that has little and wants less is richer than he that has much and wants more. –Charles Caleb Colton
57. Not everything that can be counted counts, and not everything that counts can be counted. –Albert Einstein
58. It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it. –Vince Lombardi
59. It’s not the situation, but whether we react (negative) or respond (positive) to the situation that’s important. –Zig Ziglar
60. A successful man is one who can lay a firm foundation with the bricks others have thrown at him. –David Brinkley
61. Let him who would enjoy a good future waste none of his present. –Roger Babson
62. Courage is being scared to death, but saddling up anyway. –John Wayne
63. Live as if you were to die tomorrow. Learn as if you were to live forever. –Mahatma Gandhi
64. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. –Mark Twain
65. It is our choices, that show what we truly are, far more than our abilities. –J. K Rowling
66. The successful warrior is the average man, with laser-like focus. –Bruce Lee
67. Develop success from failures. Discouragement and failure are two of the surest stepping stones to success. –Dale Carnegie
68. The question isn’t who is going to let me; it’s who is going to stop me. –Ayn Rand
69. Don’t let the fear of losing be greater than the excitement of winning. –Robert Kiyosaki
70. You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. –Steve Jobs
71. Let no feeling of discouragement prey upon you, and in the end you are sure to succeed. –Abraham Lincoln
72. Screw it, Let’s do it! –Richard Branson
73. If your ship doesn’t come in, swim out to meet it! –Jonathan Winters
74. People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily. –Zig Ziglar
75. A real entrepreneur is somebody who has no safety net underneath them. –Henry Kravis
76. As long as you’re going to be thinking anyway, think big. –Donald Trump
77. The only place where success comes before work is in the dictionary. –Vidal Sassoon
78. Success is walking from failure to failure with no loss of enthusiasm. –Winston Churchill
79. Without continual growth and progress, such words as improvement, achievement, and success have no meaning. –Benjamin Franklin
80. If plan A fails, remember there are 25 more letters. –Chris Guillebeau
81. Do not go where the path may lead, go instead where there is no path and leave a trail. –Ralph Waldo Emerson
82. A journey of a thousand miles must begin with a single step. –Lao Tzu
83. Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it. –Oprah Winfrey
84. Believe you can and you’re halfway there. –Theodore Roosevelt
85. The Stock Market is designed to transfer money from the Active to the Patient. –Warren Buffett
86. I’m only rich because I know when I’m wrong…I basically have survived by recognizing my mistakes. –George Soros
87. Persist – don’t take no for an answer. If you’re happy to sit at your desk and not take any risk, you’ll be sitting at your desk for the next 20 years. –David Rubenstein
88. If you took our top fifteen decisions out, we’d have a pretty average record. It wasn’t hyperactivity, but a hell of a lot of patience. You stuck to your principles and when opportunities came along, you pounced on them with vigor. –Charlie Munger
89. When buying shares, ask yourself, would you buy the whole company? –Rene Rivkin
90. If you have trouble imagining a 20% loss in the stock market, you shouldn’t be in stocks. –John Bogle
91. My old father used to have a saying:  If you make a bad bargain, hug it all the tighter. –Abraham Lincoln
92. It takes as much energy to wish as it does to plan. –Eleanor Roosevelt
93. The four most expensive words in the English language are, ‘This time it’s different.’ –Sir John Templeton
94. I’d like to live as a poor man with lots of money. –Pablo Picasso
95. Fortune sides with him who dares. –Virgil
96. Wealth is like sea-water; the more we drink, the thirstier we become; and the same is true of fame. –Arthur Schopenhauer
97. If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed. –Edmund Burke
98. No wealth can ever make a bad man at peace with himself. –Plato
99. My formula for success is rise early, work late and strike oil. –JP Getty
100. The best thing money can buy is financial freedom. –Me