Americans looking for an emotional pick-me-up to take them into the Fourth of July holiday after the U.S. team’s 2-1 loss to Belgium in the World Cup Tuesday can take solace in this: We were behind our team, and there’s research to prove it.
Not only have Americans been watching World Cup games in record numbers, but a recent survey from GlobalWebIndex found that Americans edged out Brazilians and Brits when it came to vocalizing support for their respective national teams on social media.
About 51 percent of U.S. respondents said they use social media during games, specifically to read and talk about matches. Around 50 percent of Brazilians said the same, while 44 percent of U.K. respondents said they have done so.
Advertising Age offered this explanation from GlobalWebIndex’s head of trends, Jason Mander: “It's surprising how engaged the U.S. audiences are. It's the power of national sport and the benefit of being in a similar time zone to Brazil, plus [head coach] Jurgen Klinsmann is doing a good job of rallying support.”
Facebook is the social media destination of choice for respondents from all three countries—95 percent of U.S. respondents said they would use it, compared with 65 percent for Twitter. WhatsApp is considerably more popular in Brazil, though. About 57 percent of respondents there said they’d use it to talk about the World Cup, compared with 28 percent with Brits and 12 percent of Americans.
Just what kinds of World Cup-related social media messages are Americans offering up? Before the game with Belgium, a good many brands and individuals in the U.S. tweeted (jokingly) about Belgian waffles. Adweek collected a handful.
Not only have Americans been watching World Cup games in record numbers, but a recent survey from GlobalWebIndex found that Americans edged out Brazilians and Brits when it came to vocalizing support for their respective national teams on social media.
About 51 percent of U.S. respondents said they use social media during games, specifically to read and talk about matches. Around 50 percent of Brazilians said the same, while 44 percent of U.K. respondents said they have done so.
Advertising Age offered this explanation from GlobalWebIndex’s head of trends, Jason Mander: “It's surprising how engaged the U.S. audiences are. It's the power of national sport and the benefit of being in a similar time zone to Brazil, plus [head coach] Jurgen Klinsmann is doing a good job of rallying support.”
Facebook is the social media destination of choice for respondents from all three countries—95 percent of U.S. respondents said they would use it, compared with 65 percent for Twitter. WhatsApp is considerably more popular in Brazil, though. About 57 percent of respondents there said they’d use it to talk about the World Cup, compared with 28 percent with Brits and 12 percent of Americans.
Just what kinds of World Cup-related social media messages are Americans offering up? Before the game with Belgium, a good many brands and individuals in the U.S. tweeted (jokingly) about Belgian waffles. Adweek collected a handful.
No comments:
Post a Comment