Saturday, May 31, 2014

#THEBESTMARKETING #COMMUNICATIONSBLOGSSECTRETS



1 - They publish new posts often - Fourteen of the Top 25 blogs have published 5 or more posts so far this month. And seven of the Top 10 have published 9 or more. Finally, every blog that has published at least 10 posts so far this month, is ranked in the Top 11. New content drives traffic.

2 - Every blog/blogger listed in the Top 25 is on Twitter - Every blog has at least a link to their Twitter account, on their blog. Several have widgets on their blog that stream their Twitter updates straight to their blog. To me, this is a big sign of how important Twitter has become, but also that these bloggers understand the importance of connecting with their readers OFF their blog.

3 - Most bloggers provide multiple social sites where you can connect with them - Besides Twitter, most members of the Top 25 have several other social sites where you can find them, Tamar has about 30 or more social sites listed that she's a member of.

4 - They create original content - Yes I know that most of the ideas, especially in the 'socialsphere' have been beaten to death. But the top marketing and social media bloggers find ways to keep their content fresh, by reviewing sites/products/campaigns, creating ebooks, and doing interviews.

5 - They make it easy for you to subscribe to their content, and share it - Most of the top social media and marketing bloggers give you plenty of options for subscribing to their content, and many are now adding in sharing elements that let you share their content on other social sites, such as on Twitter. This again ties into the idea of staying connected to their readers, and not being isolated on their blog.

6 - Longevity wins - Most blogs in the Top 25 are a few years old, and a few have been around for over 5 years. All have been up for at least a year. Blogging is a long-term commitment, and those that have met that commitment are reaping the rewards.

#HOWYOURBLOGS CAN #GETMORE COMMENTS.

1. Giveaways/Competition/Freebies – Posts about giveaways and competitions are undisputedly one of the biggest comment getters. Want to see an example? Check any mommy blog and you’ll get an idea. Most of these competitions ask reader to leave a comment and winner is picked randomly from the comments. Bigger is the prize, more will be the number of people (comments) participating in it.
2. Promote yourself post – Who don’t love free exposure? We all love it. I know. Give your readers a chance to promote themselves. Here is an example –PROMOTE YOURSELF AND SHARE WHAT YOU DO !
3. Lists and Useful resources post – No other marking campaign can beat a useful and well researched list relevant to your niche in getting number of comments and links. Such lists can easily go viral and can help you in building a loyal following. Example – 30+ principles to a better landing page design
4. Rants/Opinionated posts – Rants or opinionated posts give you an opportunity to express your opinions strongly on anything relevant to your niche. For e.g. – if you’re internet marketer you can express your opinions about any affiliate company. If you’re a doctor you can express your opinions about health laws etc. The more strongly you’ll express your opinions, more will be the chances to get comments. Example – Seth Godin Tries Out Brandjacking
5. Readers generated posts – Posts which are generated with the help of readers are likely to get more comments as compared to general posts. Because, you won’t be alone in promoting this post, your readers (co-authors) will be actively promoting it too.
6. Series of Posts – Series of posts have a great power to keep the readers engaged. Not only they help you in breaking longer posts in to short ones and explaining things in a better way, but also help you to build a loyal following for your blog. Example – Website Traffic Series at DailyBlogTips
7. How-to Guide posts – Does your target audience is facing a common problem then write a detailed How-to guide on it covering solutions that can help them in solving their problems. Example – How to Blog: Blogging Tips for Beginners
8. Group Writing Projects/Blog Carnivals – Act as a host of group writing project (Blog carnival) where readers can write something on their blog and will come back to your blog with a link. You can link to then all the participant’s entries with an excerpt. Example – MelvinBlog’s Best Blog Marketing Tip Contest
9. Personal Stories/Motivational posts – Personal stories about yourself that can motivate your readers can easily attract the interest of your readers and make them to leave comments. Example – I used to be FAT until I had A Duodenal Switch
10. Humorous/Funny posts – Posts that can make your readers laugh can also force (in a good way) them to leave comments. Example – This is why I don’t clap along
11. In depth/detailed posts – In depth posts covering every single point related to the topic. These are high quality posts which help bloggers to establish his credibility in niche. Example – How to Backpack

12. Creative posts 
– Creative posts in which bloggers have tried to cover something which a reader has never heard of (or think of). Example – 53 CSS-Techniques You Couldn’t Live Without

13. Ask a question post 
– Ask a question to your readers. Asking a question that readers are interested in answering can easily increase the number of comments by 2-3 times. Example – Ask the readers section at GetRichSlowly
14. Interview post – Interviewing leaders of the niche to get them to answers some of the most common questions of the industry. Example – Link Building with the Experts – 2010 Edition
15. Real-time posts – Posts about hot trends and latest happenings that are taking place in the niche. Example – Thoughts on Google Instant (It is also an opinion post)
16. Reveal a secret post – Reveal a secret posts is a great way to attract some attention (and unwanted attention too) of the industry and to increase the number of comments. Example – An interview with Digg top user
17. Debate posts/controversial posts – Launching a debate about some hot topic between your readers and to see what happens. Example – Google Instant Makes SEO Irrelevant
18. Relatable posts – Posts from your life which your readers can easily relate to. Example – Why men should give women flowers

#HOWABLOG #CANLOWERCOSTS AT #YOURCOMPANY

1 - Your blog as a customer service/support tool. Think about how much time and money and energy is spent on handling customer service issues. With a blog, you can handle most of these issues, giving customers the ability to find the answers for themselves, saving them time and energy as well. A win-win for everyone, as this always improves the customer's impression of your company, and makes them feel cool as well since they could solve the problem themselves! In the book Groundwell, the authors calculated this benefit alone as being worth $69K a year to a large blogging corporation.

2 - Organic SEO benefits. Everyone knows that blogging has big SEO advantages. But the organic SEO benefits from your company blog could be enough that you could scale back on the money you're paying that SEO firm, or even stop outsourcing your SEO efforts! That means you can take that portion of your marketing budget and move it to other areas!

3 - Free market research! One of the first things you'll hear about social media is that 'it's all about the conversation!!!' Ok I agree, there's so much more to it than that, and it's often hard to directly monetize 'the conversation'. But here's one area where customer feedback can pay off on your blog, and that's in the form of free research! Think about it, if you have a vibrant and active readership on your blog, then you can use your customers to get insights into new products you are developing, existing or possible marketing campaigns, or really anything!


So keep these ways in mind when you are considering launching a company blog, or are trying to sell your boss on doing so. Don't just consider the potential revenue generated, but also the potential to lower the costs of running your business.

Friday, May 30, 2014

#THETIPSFORBUILDING A #BLOGMEDIALIST

1. Technorati:
This growing index of 133 million blogs outpaces the competition when it comes to identifying and ranking high authority blogs. This past year, the site overhauled its ranking algorithm to provide better up-to-the-minute results and categorization. These changes have made Technorati a critical resource for building a blogger list. By tracking current events and monitoring for coverage of timely stories, Technorati quickly elevates the bloggers talking about subjects most likely to be important to companies who find themselves on the blogosphere’s “front pages.” The increased emphasis on categorization and authority rankings within these subject areas enables companies to identify blogs that are generally interested in their industry that make good targets for proactive outreach.
2. AllTop:
A bills itself as an “online magazine rack” and features 32,000 information sources searchers can peruse to uncover popular topics of conversation online. Blogs and online news sites are categorized by topic, enabling searchers to find a wide variety of publications discussing related information in one place. One distinct advantage of AllTop is its list of recent posts for each source, which provides a quick snapshot of the type of material covered by the blog. Take advantage of the site’s “MyAllTop” feature to create your own account, where you can save your favorite sources and create a content feed. Between the categorization, search, and customization capabilities, AllTop makes it easy to not only build a blogger list, but also streamline the process of continued monitoring and future list expansion.
3. Regator:
This is one of the most highly selective blog directories on the Web, boasting a refined filtering process and an 85 percent rejection rate. Each blog submitted to Regator is individually reviewed by content editors to guarantee that only the most relevant blogs are included, making this an easy resource for filtering out low-authority and off-topic blogs, as well as those prone to posting spam. Regator categorizes those blogs it deems relevant by more than 500 topics. Review Regator’s categories regularly and let Regator do the work of finding high authority bloggers for you.
4. Blog Rolls:
There is nothing fancy about this tip – it’s just good old fashioned common sense. Think of blog rollslike a trail of breadcrumbs. If you find even one blog that covers your industry, it’s likely that blog will lead you to other relevant blogs. From there, you can follow the breadcrumbs – or blog rolls – to find other bloggers, and so on, and so on. Blog rolls are also solid resources for identifying leading bloggers on a particular topic. If a blog consistently appears in the blog rolls you come across, chances are good the blog is widely read by your target audience and should be added to your media list.
5. Twitter:
Most bloggers are also on Twitter – 73 percent, according to Technorati’s State of the Blogosphere 2009 report. And, the report found that bloggers use Twitter more often than not to promote their blogs. Search Twitter directories such as WeFollow and Twellow to find users by subject areas, expertise, and the topics they most often tweet about. Also consider searching Twitter for associated keywords or hashtags to find out who is driving the discussion. And, once you identify blogs to reach out to, don’t forget that Twitter is a nearly unparalleled medium through which to build relationships with the bloggers on your list.
6. Blog Platform Directories:
Popular blog platforms such as WordpressTypepad, and tumblr provide directories and search engines to find individual bloggers in their communities. The search engines and directories on these platforms also feature popular and recent posts, providing a simple method for identifying trends and conversations taking place online. Although you are limited to blogs hosted on these sites, the directories are still a useful avenue for locating bloggers and – just as importantly – their blog rolls. Searching through these communities might also introduce you to new bloggers who authoritatively cover a niche area that might not be categorized on sites like Technorati or AllTop.



AMAZON TO PAY BLOGGERS FOR KINDLE SUBSCRIPTIONS



Amazon.com’s Kindle e-book reader has already inspired hope for new digital business models for book and newspaper publishers. Now the Kindle wants to do business with bloggers too..

On Wednesday, Amazon unveiled a better program that pays bloggers for Kindle subscriptions to their posts.

The Kindle comes with an experimental Web browser that allows users to surf ordinary Web sites. But for the sake of convenience, Amazon also sells Kindle subscriptions to a select list of blogs that are automatically updated and made available on the device’s home screen. Those subscriptions can cost as much as $2 per month.

Under the new program, Amazon will pay registered bloggers 30% of its subscription fee – pretty low, considering that Apple gives iPhone developers a 70% cut on sales of software applications for the device. So that’s about 60 cents per reader, per month, for the most expensive blogs.

There are no upfront costs: Bloggers just have to register with Amazon, and give the company information on where to send the subscription revenue.

Amazon won’t let authors set the price of their blogs (or give them away for free.) “Amazon will define the price based on what we deem is a fair value for customers,” the company says on its Web site.

Still, by our math, at a $2 per month price point, a blogger could make $50,000 per year with just 7,000 annual subscribers. Not too shabby.
bezos

Thursday, May 29, 2014

#AWEDDINGPROPOSAL #FROMAKING.

A WEDDING PROPOSAL FROM SHAHRYAR, KING OF PERSIA, WAS A DEATH SENTENCE.
       EVERY MORNING, THE KING WOULD MARRY A NEW VIRGIN BRIDE. FOR THAT DAY, HE WOULD DEVOTE EVERY WAKING MOMENT TO THE WOMAN, SHOWERING HER AND HER FAMILY WITH TREASURE FROM THE KING'S VAST STOREHOUSE OF WEALTH. EVERY NIGHT THE KING WOULD CONSUMMATE THE MARRIAGE. FOR THE WOMEN, THIS WOULD MARK THE BEGINNING OF A LIFE OF LUXURY.
BUT EVERY NIGHT THE YOUNG QUEEN WOULD STAY AWAKE MARKING EACH HOUR, KNOWING THAT AT SUNRISE SHE WOULD BE BEHEADED.
      WITHIN A FEW HOURS OF HIS EX-WIFE'S DEATH, THE KING WOULD MARRY ANOTHER WOMAN AND BEGIN THE CRUEL RITUAL ANEW.
      INFIDELITY HAD STARTED THE CYCLE OF DEATH.
      SHAHRYAR'S FIRST BRIDE HAD CHEATED ON HIM. HE NEVER FORGAVE HER OR FORGOT THE BLOW TO HIS PRIDE. FOR 1,000 DAYS, HE WED AND BEHEADED 1,000 VIRGINS, REMINDING THE NATION OF HIS HUMILIATION AND HIS DETERMINATION NEVER TO BE SCORNED AGAIN.
      ONE MORNING, SCHEHERAZADE BOWED AT THE KING'S FEET AND REQUESTED THAT SHE BE ALLOWED TO SPEND ONE EVENING WITH HIM. EYES WIDE IN SURPRISE, THE STUNNED KING GRANTED HER WISH, MESMERIZED BY HER BOLDNESS. DIDN'T SHE KNOW THAT SLEEPING WITH THE KING WAS A DEATH SENTENCE?
      AS DUSK APPROACHED, SCHEHERAZADE FOLLOWED THE KING INTO HIS BEDCHAMBER, RECLINED NEXT TO HIM, AND BEGAN TELLING A STORY. THROUGHOUT THE NIGHT, SHE WOVE A TALE OF ADVENTURE AND INTRIGUE. THE KING LISTENED, CAPTIVATED BY THE HEROES AND ENTRANCED BY THE VILLAINS.
     AN HOUR BEFORE SUNRISE, SCHEHERAZADE PAUSED AT A CRUCIAL MOMENT IN THE STORY. SHE BOWED HER FOREHEAD TO THE FLOOR AND ASKED THE FOR FORGIVENESS. DAWN WAS APPROACHING, AND SHE WAS TOO TIRED TO CONTINUE. SHE PROMISED TO COMPLETE THE STORY HE FOLLOWING NIGHT IF HE WOULD BE MERCIFUL AND GRANT HER TIME TO REST.
    STILL CAUGHT IN THE SPELL OF HER STORY, KING SHAHRYAR GRANTED HER WISH. THE NEXT EVENING, SCHEHERAZADE FINISHED HER STORY. AS THE KING MARVELED AT THE TALE, SCHEHERAZADE BEGAN ANOTHER- ENDING THE STORY LIKE THE NIGHT BEFORE. AGAIN SHE BEGGED FOR TIME TO REST- AND REPEATED THE PROCESS THE FOLLOWING NIGHT.
   SCHEHERAZADE CONTINUE HER STORIES FOR 1,000 NIGHTS. ON THE 1.0001st NIGHT, SHE FINISHED HER LAST STORY. NO MATTER, THE KING HAD FALLEN IN LOVE WITH HER, KNOWING THAT SUCH A CAPTIVATING AND WISE WOMEN WOULD NEVER BREAK HIS HEART. HE SPARED HER LIFE, HALTING THE RITUAL OF DEATH AND MAKING SCHEHERAZADE HIS QUEEN.
   LEGEND SAYS THAT "THE SEVEN VOYAGES OF SINBAD THE SAILOR" AND "ALADDIN'S WONDERFUL LAMP" WERE PENNED BY SCHEHERAZADE AND TOLD TO THE KING DURING THOSE 1,000 NIGHTS.
   STORIES SERVE AS SKELETON KEYS THAT UNLOCK OUR MINDS. WE ALL CAN TELL STORIES. WE DO EVERY DAY. UNLIKE SCHEHERAZADE, OUR LIVES MAY NOT DEPEND ON OUR STORIES, BUT THEY WILL PLAY AN ESSENTIAL ROLE IN OUR LIVES.

What is your story?
  • Where were you born?
  • Where do you live now?
  • What makes you smile?
  • What is the most important life lesson you’ve learned so far?
  • What is your deepest fear?
  • What is your greatest dream for your life?
  • Who are you?


A WEDDING PROPOSAL FROM A KING

A WALK IN OUR NEIGHBORHOOD

A Walk in our Neighborhood with A New Companion

by Diane Ference
*T oday I walked my local trails accompanied by a newcomer to my city. This was her first walk in years as she had relocated to Maryland from Texas and had given up walking for quite a while. She had ventured out as a New Year's Resolution -- determined to hit the trail and meet the people in her newly settled home state of Maryland. This was her first visit to the trails of Columbia MD and three of us (myself and two friends) had welcomed her and volunteered to accompany her on her first 10km event in our state.
*The many times I have walked these bike trails through the east side of Columbia MD, I had become quite nonchalant about the surroundings and had stopped appreciating the beauty of my neighborhood. Our companion's interest and delight at the isolation and solitude of our trails as well as their beauty as we walked by a trickling stream was evident in her comments. It made me look closer at what I was passing and really appreciate the serene setting that our city planners had provided when they built the bike paths throughout the once rural countryside that became Columbia MD.
*Many of us curse our winding roads and dead end cul de sacs whenever we try to drive the communities in search of a new address. But as pedestrians, the quiet roads and lack of traffic is welcome as we criss cross the villages in search of our next lake or pond to visit.
*Many times our new walking friend stopped to admire the lake view or the ducks or the streams cascading over the rocks or the trail on a very old road that had been abandoned in the expansion of our developments, all places that we as old timers have taken for granted and overlooked as we have seen it many times. Looking at our surroundings through her eyes made us approeciate it just a bit more than we used to, and the walk was made more enjoyable by her wonder at the beauty of my hometown.
*If you want to add life to your walks, take a new friend and take the time to look as you walk. Forget timing yourself or rushing to finish your exercise. You might be pleasantly surprised at what you experience. I was!!




FIVE TIPS FOR GETTING MORE FROM YOU

Know your customers
Knowing your customer may seem an obvious prerequisite, but thinking like your customers can be challenging if you don't speak their language or understand their culture, attitudes, and thought process. People in the US may like your products for one reason, while people in China may find it pleasing for other reasons.
Say you sell power tools. Research may show that people in one locale appreciate your products for their strength, but elsewhere they may appreciate their prices; accordingly, Web surfers in the first region may search for "durable power tools," whereas those in the other locale may search for "affordable power tools." That's why understanding your markets' thought process and demographics come into play when you're choosing keywords.
You want to understand your markets' languages as well. Keywords need to be in the target audiences' native language and localized to accurately reflect the way locals think about your product and industry.
2. Research keywords and phrases
Selecting relevant keywords and phrases is not as simple as choosing words in your source language and then translating them. Each word or key phrase will need to be re-created for the target region, carefully considering culture-specific user behavior. It also needs to go through a thorough local review process. Only an in-country, native-language-speaking global marketing expert can tell you which terms are appropriate and target-specific.
Moreover, the specialized terms that your organization uses internally are probably not likely what your customers will search for. For example, "low fare" is a travel-related industry term, but your customers would more likely search for a "cheap flight."
You should also consider preferred search engines and how they differ from country to country. Google may seem the obvious choice, but in Russia, for example, the dominant search engine is Yandex Learning about local search engines and their algorithms is key to ranking in their search results.
3. Adapt your content
High-quality content is most likely to be found and shared. That's true for all languages.
Make sure your tone and style align with what audiences prefer in each locale—that is especially true in the case of humor. You don't want to leave a wrong impression of your brand or, worse yet, to offend anyone visiting your website.
The more people enjoy your website and share your content, the better you'll rank in search engines and the easier it will be to find your site. Therefore, ensure that all your content is localized to the local language and aligns with local values.
To encourage further sharing, you may want to include multimedia localization—localizing videos and images for target locales.
4. Perform regular testing; monitor site traffic
As with everything you do in marketing, you need to measure your results and continue to gauge the effectiveness of your MSEO efforts.
Use tools such as Google Analytics to measure website traffic. Look at organic search rates, keywords that referred visitors to your website, where people are coming from, and more. All that information will let you know whether your keywords are striking a chord with local audiences.
If they aren't resonating, you may need to do some market research to see why. It could be that you need to do some further outreach and content creation. The more localized content you have for a region, the more likely those in that regions will be able to find you and your website.
5. Seek out the professionals
If this process seems daunting, there are places you can go to get quality MSEO services. Because of the nature of this work, you need an in-country SEO expert. If you don't have the resources internally, you can look to most language service providers. They offer this service and already have resources lined up to help you find the most relevant keywords for your industry and brand. They can even incorporate MSEO into your overall translation process and workflow.
Don't let your website be lost in translation. Guide your global customers to your website with proper multilingual SEO tactics and start seeing the revenue roll in.
Summary
  • Multilingual SEO is more than taking traditional SEO tactics and translating keywords into the appropriate language.
  • To properly execute search engine optimization on a global level, you need to localize your keywords and understand how each target locale searches for your product or service offering.
  • Proper multilingual SEO execution will keep your website from being lost in translation. Work with in-country, native-speaking marketing experts to be successful.



Wednesday, May 28, 2014

WHAT WOULD YOU ADD

Solve an obvious problem.
Have you heard of the term “Low Hanging Fruit?” The obvious issues in your department or organization are the ones you can see as you walk the floor. It is those that stick out like a sore thumb. Examples of obvious issues include idle time of your operator, excess material staging, excessive walks to get parts, supervisor not in the area, etc. Pick one this issue and begin solving it. In some cases all it takes is setting clear expectations but in other you may have to dig a little deeper to find the root cause.
2. Control breaks and lunch times
This is a quick one you can fix and the most impactful. You will not be the most liked but you will be saving the company money in the end. Let’s take an example, say you have 10 employees that always take their time arriving late from their 10 minute break. All take an extra 2 minutes every time they go to break. “What is the harm in that?” they may ask. Take 10 employees X 2 minutes late = 20 minutes x twice a shift = 40 minutes a day x 5 days a week = 200 minutes x 50 working weeks a year = 10,000 minutes / 60 minutes = 166 hours of lost productivity because people are taking an extra two minutes to start to work. You can break that down in smaller increments and do the math with the culprits.
3. Decrease the use of overtime.
First, you have to determine why you are running overtime. Whatever the reason could be, you have to challenge your coordination and planning skills to attempt to add that work to your normal workweek. Even if you decrease your overtime by 10%, you are saving the company that much more money. In many cases the reasons for overtime could include rework, excess blog, increased in volume, and/lack of labor hours. All these issues are avoidable and can be resolved during the normal workweek
4. Use an agenda for your team meeting
Have you left a meeting feeling that it was a waste of time and nothing was accomplished? Either if you run a meeting or attend a meeting, having a clear agenda that is action driven can decrease the meeting time by 40% and everyone leaves the meeting feeling focused and ready to take on the day. Create a simple agenda, stay on track, stop side conversation and “one offs”, take long discussions offline, assign actions with dates, and at the end review all actions with dates.
5. Have a Daily Review Meeting with an agenda and cut your meeting times by 30%
As a supervisor, it is important that you meet with your subordinate leaders to ensure they are on right track to meet the daily goals. Scheduling a daily review meeting at the early part of the shift is a sure way to plan the day and anticipate any barriers. Be sure to have an agenda and stay on schedule. A daily review meeting should be focused on the results of yesterday, the plan for today, and the barriers that may prevent the team from reaching the plan. It should be quick and to the point. Be careful not to be side tracked by conversations and “one offs”. If you feel that you need to discuss a subject further, have the discussion during your tour of the area. The daily review meeting will also allow you to assess if your team leader is addressing the right issues.
6. Start counting something
What I mean is begin to learn the data of your department. Ask either your Manager, Tech Support, someone that can give you all the data related to your department. You can begin sorting the data (using excel) and determining what is important and what is not. On the other hand, if you have some difficulty getting data have your people start counting something.
7. Set clear expectations
When assigning work it is important to use the S.M.A.R.T. method. You may be rushed to get things done or to correct a specific issue however by taking the time and making a conscious effort to use the S.M.A.R.T. method will create less issues because your team will be focused and know what good and bad looks like. It is to be Specific, Measurable, Attainable, Realistic, and Time bound.
8. Start a training plan
If your team does not have a current training plan, that is O.K. In a previous post we show you have to create a training plan in less than 15 minutes. The key component to the training plan is to determine the levels of training and how many trained people you need for each activity. But if your organization already has a training plan I would still suggest you read our post and determine would many people you need to be trained in each activity and then determine the gap in all the training.
9. Create a policy
A policy is an organizational document that guides decisions. The intent of a policy is to avoid a negative effect or a positive outcome. If you notice a behavior or activity that does not seem right, ask the employee, your boss, or even your HR representative. This many also include methods of managing departmental activities such as purchases, escalations, security, etc. Once the policy is approved it remains in the organization as a permanent fixture that “YOU” created to reduce an inefficient process.
10. Create a procedure
A procedure is a standard by which an activity is to conducted. Procedures in the work place could include work instructions which details all the steps in performing a task, method of delivery of product, how to scrap product, etc. Every activity in your department should have a standard procedure. Another benefit of having standard procedures is a consistent training method.
11. Establish roles and responsibilities
I would challenge you to ask each of your team members what their role and responsibility within the organization. What you will discover different points of view from what you expected. This is a great opportunity to realign your team and clearly defined each person’s role and responsibility. This could be the greatest impact you can have in your organization if done correctly.
12. Create a weekly plan for your team
A plan is derived from the forecast from your organization. You will have to get a copy of the forecast from your organization and then determine how much of that does your team have to produce. Once you determine that number, create a simple excel sheet and start plugging the numbers for the week. The data should include date, daily volume, and the number of labor hours you need. The reason why you need a plan is to control the total amount of labor that you need and it will show you if you are using too many labor hours. Labor hours is the cost that you can control and save the organization money by planning correctly and staying on plan.
13. Create specific job assignments
Each employee in your department needs specific job assignments and back up assignments. “Well, they do same job every day and they know what needs to get done” is the common answer for the lack of job assignment sheet. What happens is an employee is absent? Or even better what happens if “you” are absent? Whoever fills in has to scramble to figure our assignments and verify the correct assignments. The purpose of creating assignment is to create consistently and clear expectations which reinforces their role and responsibility. Also, assignments are based on their skill level. This is tied into your training plan and filling the gap in your training plan.
14. Increase your follow up rate by 50%
Your fundamental role as s supervisor is to follow up on your employee during the day. The more frequent you follow up, the more proactive you become in resolving their issues. Now, some employees may feel that you trust them less in getting their job done when you follow up more frequently. If each person understands their role and responsibility and they understand yours, it should not be an issue (see how all this ties in?). The conversation when following up should not be vague but specific in meeting their hourly goals. This should include their current plan, their actual, and why they are doing well or why they are falling behind. This will allow you to recognize them for a good job or determine the barriers of any gaps.
15. Post the score
Do you know the score when watching a football game or basketball game? Why? Because the score is always posted. Does your team know the score of their department? One simple method is to post scores in high traffic areas in your department. Scores include capacity graphs, trend charts, huddle meeting agendas, action plans, lost time paretos, and daily/weekly operating reports and others. The more your team knows about the score, the more questions they will ask, and the more engagement they will get. Once you post the scores, take the time to explain the scores. Take one chart a day until all are explained then take one per week for a progress of the score

HOW TO CUSTOMIZE YOUR WEBSITE

Customize pages on your website

There is a lot you can do with the pages on your Office 365 public website. You can add and delete text, pictures, videos, and much more. You can customize each page differently depending on its purpose. For example, you might put more effort into customizing the Home page because of the web traffic it gets. Or you might spend a lot of time customizing your Products pages because your customers are spending most of their time there. Watch the video below for a quick demo. The rest of this article appears below the video.


In this article



Add and format text

One of the first things you’re likely to do with your web pages is add text to describe your business, your products, your contact information, and so on. When you first open your website, you’ll find that each page already contains sample text presented in different ways. It’s easy to replace this text with your own to describe your business or organization.
When you start editing a page, you see a toolbar with text editing options as shown here.
SharePoint Online Public Website Format tab
Using the toolbar, you can copy and paste text and do standard formatting like change the font size, center text, and insert bullets or numbering. It’s a lot like using a word processor, but of course you don’t need to install any software on your computer because it’s all browser-based. Follow these steps to add and format text on your web pages.
Add and edit text
  1. In Office 365, click Sites > Public site.
  2. Browse to the web page where you want to add and format text.
  3. From the Page tab, choose Edit.
    (See Add and edit pages on your public website.)
Don’t see the Page tab? Here’s a handy trick. Add \pages to the end of your website address (URL). For example, if your site is https://contoso-public.sharepoint.com, then change it to this:
https:// contoso-public.sharepoint.com/pages
Public website URL with "/pages" added
  1. Place your cursor where you want to add or change the text.
  2. Format or modify the text using the following toolbar options.
CommandsDefinition
EditSave or Save and Publish the page.
ClipboardCut, copy, paste, or undo the last editing action.
FontChange the typeface, font size, bold, italicize, highlight, and so on.
ParagraphAdd bullets, numbered lists, centered paragraphs, and so on.
StylesChange the style of the text, for example, Heading 1, Heading 2, Quote, or Emphasis.
SpellingRun a spellcheck of the page in your given language.
MarkupEdit the page source, select page elements, convert existing text to XHTML, and so on.
Tip For accessibility, it’s a good idea to use the fonts that you find in the Styles group. Office 365 makes sure that assistive technologies such as screen readers can use these easily. To learn more about making the site content accessible, see Add accessible content and links to a site.
  1. When finished, click Save or Save and Publish.
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Add tables, links, and media

In addition to the text that you add to each page, you can add tables, links, media, and other objects that make the page visually interesting. These options are all available on the Page tab as shown here.
Add tables, media, or links
Follow these steps to add tables, media, and links to your web pages.
Add and edit tables
  1. Browse to the page where you want to add a table.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the table to appear.
  4. From the Insert tab, click Table and select the number of rows and columns you want to add to the page.
    (Learn more in Add a table to a web page.)
Note To make tables accessible, check the Header Row box on the Design tab.
  1. When finished, click Save or Save and Publish.
Add and edit a picture
  1. Browse to the page where you want to add the picture.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the picture to appear.
  4. From the Insert tab, click Picture and choose one of the following:
  • From Computer to upload a picture from your computer to your website. You can choose a location for the picture on your website (Photos, Site Assets, Documents, etc.).
  • From Address to insert a picture that is already stored on the Internet. When you choose this, you’ll enter the web address of the picture and the alternate text you want to use.
  • From SharePoint to insert a picture that is already stored on your website. When you do this, you’ll specify the folder where the picture is stored (Photos, Site Assets, Documents, etc.).
  1. Once you’ve added the picture to the page, you can customize the appearance of the picture using the toolbar:
  • Pick Rendition to change how the image renders on the page.
  • Address to change the source image address.
  • Alt Text to change the alternate text, which appears in place of the image when the image can’t be viewed.
  • Image Styles to apply a different style to the image border.
  • Position to change where the image appears, such as float left or float right, or make inline top, middle or bottom.
  • Horizontal Size and Vertical Size to change the size of the image. To change the aspect ratio of the image, uncheck the box Lock Aspect Ratio.
  • Horizontal Space and Vertical Space to add space or padding to the top and bottom or left and right of the image.
Note: In addition to using the toolbar options, you can also use your mouse to resize or reposition the image on the page.
  1. When finished, click Save or Save and Publish.
Add video
  1. Browse to the page where you want to add the video.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the video to appear.
  4. From the Insert tab, click Video and Audio and choose one of the following:
  • From Computer to upload a video file from your computer to your website. You can choose a folder for the media (like Photos, Site Assets, Documents, etc.) or create a new folder.
  • Embed to directly embed a video from a video sharing site like YouTube or Microsoft Showcase.
  • From SharePoint to insert a video file already stored on your website. When you do this, you’ll specify the folder where the media is stored (Photos, Site Assets, Documents, etc.).
  • From Address to insert a video file that is already stored on the Internet. When you choose this, you’ll enter the web address of the media you want to use.
  1. To customize the embedded player attributes, such as size, click Edit Snippet and modify the embed code directly. Click Insert when finished.
  2. When finished, click Save or Save and Publish.
Tip For accessibility, it’s important to add captions to video. This helps people who can’t hear and those whose native language is different from yours. To learn more about captions, see Add accessible pictures and media to a SharePoint site.
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Add audio
  1. Upload your audio file to your public website Site assets library:
  1. In the upper right-hand corner, select Settings, and then click Site contents.
  2. Select Site Assets.
  3. Drag the audio file in.
  1. Right-click the file, and then choose Copy shortcut.
  2. Browse to the page where you want to add the audio.
  3. From the Page tab, choose Edit.
  4. Place your cursor where you want the audio control to appear. If you want the audio to auto-play, add it at the end of the page.
  5. From the Insert tab, click Video and Audio and choose Embed.
  6. In the Embed window, copy the following HTML code and replace the path in quotes after src with the path to the audio file that you copied in step 2. Choose one of the following:
  • To display an audio control:

  • To auto-play the audio file:






  1. Click Insert to add the audio to your page.
  2. When finished, click Save or Save and Publish.
Insert hyperlinks
  1. Browse to the page where you want to insert a link.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the link to appear.
  4. From the Insert tab, click Link and choose one of the following:
  • From SharePoint to insert a link to an existing page or file on your website. To link to an existing page, click the Pages library, select a page (like Contact-us.aspx), then click Insert. To link to an existing file, browse to the library containing the file and select it instead.
  • From Address to insert a link to a page or website on the Internet.
  1. Enter the text to display for the link. The text should describe the destination of the link, such as the title of the page or the name of a document. Avoid using meaningless phrases such as “Click here”.
  2. Add the address, starting with HTTP, and then click OK.
  3. When finished, click Save or Save and Publish.
Upload a file and link to it
  1. Browse to the page where you want to add the link.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the link to appear.
  4. From the Insert tab, click Upload File.
  5. Click Browse to locate the file, select the file and choose Open.
  6. If you want to store the file in a different other than the default, click the drop-down menu next to Destination Library.
  7. Click OK.
  8. When finished, click Save or Save and Publish.
The link appears on the page and when clicked, the source file will open in its native application.
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Add reusable content

Reusable content is a selection of content, which can include text, images, links, and so on, that you create once and reuse multiple times on the website. A good example of reusable content is a copyright, product name, mailing address, or customer quote that can be easily managed in one place. Follow these steps to create reusable content and add it to your page.
Create reusable content
  1. From your website, click Settings SharePoint Online Public Website Settings button and choose View Site Contents.
  2. On the Site Settings page, click the Reusable Content library.
  3. Click New Item to create new reusable content.
  4. Add the Title and Comments and select the options Automatic Update and Show in drop-down menu.
  5. For Reusable HTML, add the content you want to make reusable, including text, images, links, and other objects.
  6. Click Save.
Add reusable content
  1. Browse to the page where you want to insert the reusable content.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the reusable content to appear.
  4. From the Insert tab, click Reusable Content.
  5. Select the reusable content from the menu.
    The reusable content is added to your page and appears in a gray box to differentiate it from other page content.
  6. When finished, click Save or Save and Publish.
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Add Parts to a page

Web Parts, App Parts, and Social Plugins all make up the Parts you can add to your web pages. These parts serve as packaged features you can add to your website to give it greater functionality. You can use parts to display a list of documents or photos on your website or add social media features.
Add parts to a web page
Add parts
  1. Browse to the page where you want to add a Part.
  2. From the Page tab, choose Edit.
  3. Place your cursor where you want the Part to appear.
  4. From the Insert tab, choose one of the following:
  • App Part to add an existing App Part on the website to the web page.
  • Social Plugins to add a social plugin, such as a Facebook Like Box or LinkedIn Box.
  • Web Part to add any Web Part on the website, including uploaded Web Parts, Content Rollups, and more.
Note If you don’t find the App part or Web part you want, such as a Contact Us Form app, you may need to add it from the SharePoint Store first.
  1. Select the Part that you want to use and then click Add.
  2. When finished, click Save or Save and Publish.
Edit parts
  1. Browse to the page containing the Part you want to customize.
  2. From the Page tab, choose Edit.
  3. Select the Part, next to the check box, and click Edit Web Part.
    Edit Parts on web page
  4. A toolbox appears on the right side of the page with settings for Content, Presentation, Appearance, Layout, and Advanced. Click through each field to customize the appearance of the Part.
  5. When finished, click OK.
  6. When finished customizing the page, click Save or Save and Publish.
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Change page layout

You can change the layout of a page so that it’s optimized for the text, graphics, and other objects that appear on it. Learn more about this customization in Change the layout of a web page.
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Learn more

You can also use CSS to customize your website pages and make other customizations like embedding Office documents or PDF files on your website. See Public Website help for Office 365. Also, learn about creating a whole new website design with Design Manager.