1. Technorati:
This growing index of 133
million blogs outpaces the competition when it comes to identifying and ranking
high authority blogs. This past year, the site overhauled its ranking algorithm
to provide better up-to-the-minute results and categorization. These changes
have made Technorati a critical resource for building a blogger list. By
tracking current events and monitoring for coverage of timely stories,
Technorati quickly elevates the bloggers talking about subjects most likely to
be important to companies who find themselves on the blogosphere’s “front
pages.” The increased emphasis on categorization and authority rankings within
these subject areas enables companies to identify blogs that are generally
interested in their industry that make good targets for proactive outreach.
2. AllTop:
A bills
itself as an “online magazine rack” and features 32,000 information sources
searchers can peruse to uncover popular topics of conversation online. Blogs
and online news sites are categorized by topic, enabling searchers to find a
wide variety of publications discussing related information in one place. One
distinct advantage of AllTop is its list of recent posts for each source, which
provides a quick snapshot of the type of material covered by the blog. Take
advantage of the site’s “MyAllTop” feature to create your own account,
where you can save your favorite sources and create a content feed. Between the
categorization, search, and customization capabilities, AllTop makes it easy to
not only build a blogger list, but also streamline the process of continued
monitoring and future list expansion.
3. Regator:
This is one of the most highly
selective blog directories on the Web, boasting a refined
filtering process and an 85 percent rejection rate. Each blog submitted to
Regator is individually reviewed by content editors to guarantee that only the
most relevant blogs are included, making this an easy resource for filtering
out low-authority and off-topic blogs, as well as those prone to posting spam.
Regator categorizes those blogs it deems relevant by more than 500 topics. Review
Regator’s categories regularly and let Regator do the work of finding high
authority bloggers for you.
4. Blog Rolls:
There is nothing fancy
about this tip – it’s just good old fashioned common sense. Think of blog rollslike a trail
of breadcrumbs. If you find even one blog that covers your industry, it’s
likely that blog will lead you to other relevant blogs. From there, you can
follow the breadcrumbs – or blog rolls – to find other bloggers, and so on, and
so on. Blog rolls are also solid resources for identifying leading bloggers on
a particular topic. If a blog consistently appears in the blog rolls you come
across, chances are good the blog is widely read by your target audience and
should be added to your media list.
5. Twitter:
Most bloggers are also on Twitter –
73 percent, according to Technorati’s State of the Blogosphere 2009 report.
And, the report found that bloggers use Twitter more often than not to promote
their blogs. Search Twitter directories such as WeFollow and Twellow to
find users by subject areas, expertise, and the topics they most often tweet
about. Also consider searching Twitter for associated keywords or hashtags to find
out who is driving the discussion. And, once you identify blogs to reach out
to, don’t forget that Twitter is a nearly unparalleled medium through which to
build relationships with the bloggers on your list.
6. Blog Platform
Directories:
Popular blog platforms
such as Wordpress, Typepad,
and tumblr provide directories and search
engines to find individual bloggers in their communities. The search engines
and directories on these platforms also feature popular and recent posts,
providing a simple method for identifying trends and conversations taking place
online. Although you are limited to blogs hosted on these sites, the
directories are still a useful avenue for locating bloggers and – just as
importantly – their blog rolls. Searching through these communities might also
introduce you to new bloggers who authoritatively cover a niche area that might
not be categorized on sites like Technorati or AllTop.
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