The World Cup is sweeping the globe (even the United States!) and among the hordes of swag you can purchase, one of the hottest is of the adult variety.
A fast-selling condom bares the colors of the Brazilian national team and is flavored like the country's national drink, a caipirinha. Washington, DC-based non-profit organization DKT International ordered the condoms, which were produced by Karex.
It’s all part of DKT’s effort to promote safe sex and raise awareness for HIV/AIDS prevention.
According to The Wall Street Journal, more than 850,000 units sold out in just 15 days.
"Major sports or cultural events attract a great number of people and garner much attention, providing a good opportunity to spread a pleasurable and fun safe-sex message," according to DKT director for Brazil operations Daniel Marun, who spoke with WSJ.
British condom maker Durex has also jumped the on the World Cup bandwagon, with an ad that tells soccer players (and customers) #DontFakeIt. In the case of te soccer players, it’s about injuries:
A fast-selling condom bares the colors of the Brazilian national team and is flavored like the country's national drink, a caipirinha. Washington, DC-based non-profit organization DKT International ordered the condoms, which were produced by Karex.
It’s all part of DKT’s effort to promote safe sex and raise awareness for HIV/AIDS prevention.
According to The Wall Street Journal, more than 850,000 units sold out in just 15 days.
"Major sports or cultural events attract a great number of people and garner much attention, providing a good opportunity to spread a pleasurable and fun safe-sex message," according to DKT director for Brazil operations Daniel Marun, who spoke with WSJ.
British condom maker Durex has also jumped the on the World Cup bandwagon, with an ad that tells soccer players (and customers) #DontFakeIt. In the case of te soccer players, it’s about injuries:
No comments:
Post a Comment